SBD/Issue 181/Sponsorships, Advertising & Marketing

Marketplace Roundup

Judge Rules Cardinals Can Restrict Ads On
Street Next To University Of Phoenix Stadium
In Phoenix, Rebekah Sanders reported a Maricopa (AZ) Superior Court judge Friday ruled that the NFL Cardinals "could restrict ads on a street the team owns" next to Univ. of Phoenix Stadium. The Cardinals "didn't want Pepsi ads outside the stadium, for instance, since its sponsor is Coca-Cola." The city of Glendale built the road, and local officials "believed the city's less restrictive ad ordinances should govern it." However, Cardinals VP/Media Relations Mark Dalton said the suit was a "waste of time, energy and expense." As a result of the verdict, the city "must pay the Cardinals' legal fees" (ARIZONA REPUBLIC, 6/6).

LOUD & PROUD: In Charlotte, Ron Green Jr. notes golfer John Daly returns from suspension for this week's PGA Tour St. Jude Classic, which also will be his Tour debut wearing Loudmouth Golf apparel. Daly's pants feature "flowers, polka dots and stripes and they come in colors even Crayola might not have." While the pants may not be "standard golf course attire," they are "eye-catching and increasingly popular." Loudmouth Golf Founder Scott Woodworth, who created his company in '01, said that the company last week "sold more than 100 pair one day" (CHARLOTTE OBSERVER, 6/9).

I'M GOING TO DISNEYLAND! The NBA and Disney Consumer Products have released an NBA Finals-themed T-shirt that features several Disney characters, including Mickey Mouse, Donald Duck and Goofy. The line designed for men and boys also incorporates the Magic and Lakers colors and logos, as well as the NBA Finals trophy (NBA).

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