NASCAR Has New Drivers Participation Rules NBCU Reports Rise In Q3 Earnings WTA Revamping Media Platforms Late-Night Shows Focus On World Series MLB Moves Up World Series Game 2 Start AT&T Byron Nelson Will Switch Locations In '18 Cavaliers Receive Championship Rings Fanatics Revealing Details Of NHL Deal Oak View Group Forms Security Consultancy Leiweke, Garber Set For USF Event
SBD/Issue 181/Sponsorships, Advertising & Marketing
Instant Winner: Redskins-Themed VA Lottery Ticket Unveiled
Published June 9, 2009
|Redskins Unveil New
Scratch Off Lottery Ticket
LOOKING FOR THE JERSEY SCORE: Lions President Tom Lewand yesterday said the team is exploring the possibility of adding a practice jersey sponsor and is "in the preliminary stages with potential interested partners." The Texans, Broncos, Cowboys and Packers and among the other NFL teams that have expressed a similar interest (DETROIT FREE PRESS, 6/9). SportsNet N.Y.'s Adam Schein said of selling uniform sponsorships, “I have no problem with the practice jerseys, but I hate to see it on a real uniform in a real game.” N.Y. Daily News' Bruce Murray: “I don’t like it, but it’s going to happen and we’ll get used to it much the way we did naming rights of stadiums, which none of us could take when they came out.” Schein: “Can you imagine the Yankee uniform with an advertisement on it?” (“Loudmouths,” SNY, 6/8).