SBD/Issue 181/Sponsorships, Advertising & Marketing

Instant Winner: Redskins-Themed VA Lottery Ticket Unveiled

Redskins Unveil New
Scratch Off Lottery Ticket
The Redskins yesterday formally introduced their partnership with the Virginia Lottery and a new Redskins-themed $20 instant lottery ticket, according to Dan Steinberg of the WASHINGTON POST. The ticket, "Redskins Mania," offers prizes from $20 to $1M and the "highest total payout of any Virginia lottery ticket." Seventy-five percent of the money collected by this game will be paid out in prizes and 15% will go to area schools. The remaining 10% will be split evenly between cost overhead and retailers. When someone at the press conference noted the tickets used the team's logo, and not players' faces, Redskins TE Chris Cooley said, "I could definitely use the endorsement, though." Redskins RB Clinton Portis added, "That makes two of us" (WASHINGTON POST, 6/9). In Virginia, Lauren King notes the ticket "will go on sale in August, in time for the start" of the '09 NFL season. In addition to the monetary prizes, there is a second chance drawing where non-winning tickets may be submitted at the Virginia Lottery's Web site for the chance to win several Redskins-themed experiences. Those include "premium club tickets for 20 years at FedEx Field, VIP away game travel with the team to Dallas on the team plane and bus" for the November 22 game against the Cowboys, a "luxury suite for 19 friends at a home game and a chance to join the Redskins' team roster as a player for a day" (Hampton Roads DAILY PRESS, 6/9).

LOOKING FOR THE JERSEY SCORE: Lions President Tom Lewand yesterday said the team is exploring the possibility of adding a practice jersey sponsor and is "in the preliminary stages with potential interested partners." The Texans, Broncos, Cowboys and Packers and among the other NFL teams that have expressed a similar interest (DETROIT FREE PRESS, 6/9). SportsNet N.Y.'s Adam Schein said of selling uniform sponsorships, “I have no problem with the practice jerseys, but I hate to see it on a real uniform in a real game.” N.Y. Daily News' Bruce Murray: “I don’t like it, but it’s going to happen and we’ll get used to it much the way we did naming rights of stadiums, which none of us could take when they came out.” Schein: “Can you imagine the Yankee uniform with an advertisement on it?” (“Loudmouths,” SNY, 6/8).

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