Universal Sports Creates Boston Marathon Videos Daktronics Building EverBank Field Displays Paul Simon On Joe DiMaggio Encounter Knicks To Own/Operate D-League Team Bud Light Hotel Headed To Final Four Overnight Ratings Lions Owner William Clay Ford Dies At 88 Oakland Teams Still Searching For New Venues U.S. Likely To Set World Cup Attendance Record Lions Ownership Staying In Ford Family
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SBD/Issue 181/Sponsorships, Advertising & Marketing
Instant Winner: Redskins-Themed VA Lottery Ticket Unveiled
Published June 9, 2009
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LOOKING FOR THE JERSEY SCORE: Lions President Tom Lewand yesterday said the team is exploring the possibility of adding a practice jersey sponsor and is "in the preliminary stages with potential interested partners." The Texans, Broncos, Cowboys and Packers and among the other NFL teams that have expressed a similar interest (DETROIT FREE PRESS, 6/9). SportsNet N.Y.'s Adam Schein said of selling uniform sponsorships, “I have no problem with the practice jerseys, but I hate to see it on a real uniform in a real game.” N.Y. Daily News' Bruce Murray: “I don’t like it, but it’s going to happen and we’ll get used to it much the way we did naming rights of stadiums, which none of us could take when they came out.” Schein: “Can you imagine the Yankee uniform with an advertisement on it?” (“Loudmouths,” SNY, 6/8).