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SBD/Issue 181/Sponsorships, Advertising & Marketing
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Published June 9, 2009
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LOOKING FOR THE JERSEY SCORE: Lions President Tom Lewand yesterday said the team is exploring the possibility of adding a practice jersey sponsor and is "in the preliminary stages with potential interested partners." The Texans, Broncos, Cowboys and Packers and among the other NFL teams that have expressed a similar interest (DETROIT FREE PRESS, 6/9). SportsNet N.Y.'s Adam Schein said of selling uniform sponsorships, “I have no problem with the practice jerseys, but I hate to see it on a real uniform in a real game.” N.Y. Daily News' Bruce Murray: “I don’t like it, but it’s going to happen and we’ll get used to it much the way we did naming rights of stadiums, which none of us could take when they came out.” Schein: “Can you imagine the Yankee uniform with an advertisement on it?” (“Loudmouths,” SNY, 6/8).