SBD/Issue 181/Sponsorships, Advertising & MarketingPrint All
Redskins Unveil New
Scratch Off Lottery Ticket
LOOKING FOR THE JERSEY SCORE: Lions President Tom Lewand yesterday said the team is exploring the possibility of adding a practice jersey sponsor and is "in the preliminary stages with potential interested partners." The Texans, Broncos, Cowboys and Packers and among the other NFL teams that have expressed a similar interest (DETROIT FREE PRESS, 6/9). SportsNet N.Y.'s Adam Schein said of selling uniform sponsorships, “I have no problem with the practice jerseys, but I hate to see it on a real uniform in a real game.” N.Y. Daily News' Bruce Murray: “I don’t like it, but it’s going to happen and we’ll get used to it much the way we did naming rights of stadiums, which none of us could take when they came out.” Schein: “Can you imagine the Yankee uniform with an advertisement on it?” (“Loudmouths,” SNY, 6/8).
I AM A REAL AMERICAN? NASCAR driver Brian Vickers appeared on Fox Business' "America's Nightly Scoreboard" last night where he participated in a roundtable discussion of the future of the auto industry and what happens if Americans stop buying American-made cars. Vickers: "It depends on how you define American cars. … That line is very blurred these days. I do drive for Toyota. But the Toyota Camry … is the only car in NASCAR that's built in the U.S. So where does that leave us? Five million Camrys have been built in the U.S. and 14 million Toyota vehicles have been built in the U.S. They employ 160,000 workers -- Toyota and the dealers -- in the U.S. and they've invested over $32(B) in the U.S." Vickers added the car companies "have got to market." He said NASCAR is a "very effective marketing tool, as a matter of fact. ... These companies have still got to support marketing activities, whether it's sports or not" ("America's Nightly Scoreboard," Fox Business, 6/8).
Bayer In Second Year Of
Four-Year MLB Sponsorship
Columbia Plans To Incorporate E-Commerce
Kiosks Into Several Of Its Retail Stores
Judge Rules Cardinals Can Restrict Ads On
Street Next To University Of Phoenix Stadium
LOUD & PROUD: In Charlotte, Ron Green Jr. notes golfer John Daly returns from suspension for this week's PGA Tour St. Jude Classic, which also will be his Tour debut wearing Loudmouth Golf apparel. Daly's pants feature "flowers, polka dots and stripes and they come in colors even Crayola might not have." While the pants may not be "standard golf course attire," they are "eye-catching and increasingly popular." Loudmouth Golf Founder Scott Woodworth, who created his company in '01, said that the company last week "sold more than 100 pair one day" (CHARLOTTE OBSERVER, 6/9).
I'M GOING TO DISNEYLAND! The NBA and Disney Consumer Products have released an NBA Finals-themed T-shirt that features several Disney characters, including Mickey Mouse, Donald Duck and Goofy. The line designed for men and boys also incorporates the Magic and Lakers colors and logos, as well as the NBA Finals trophy (NBA).