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SBD/Issue 181/Leagues & Governing Bodies
WPS Reaching Preseason Goals For Attendance, Aiming For More
Published June 9, 2009
|L.A. Sol Leading WPS With Average
Attendance Of 7,422 Per Game
UNTAPPED MARKET: In N.Y., Dan Tomasino wrote WPS "seems to be finding its place by catering to a market largely ignored by other professional sports -- middle- and upper-class women, aka soccer moms." Sky Blue FC GM Gerry Marrone said the demo is "definitely an untapped market." Marrone: "Major consumer packaging companies are looking to market to females, families, kids." But Tomasino noted WPS "does not expect to survive on a family atmosphere alone," as the league's mission statement is to be the "premier women's soccer league in the world." Sky Blue D Christie Rampone: "I wouldn't say we're there yet. That will come in time, and when that does come, this league will be the best in the world." Tomasino noted Sky Blue is "averaging about 4,100 fans through its first three home games" at TD Bank BallPark in Bridgewater, New Jersey, and Yurcak Field in Piscataway, New Jersey (N.Y. POST, 6/7).