- Johnson Confident About Sacramento Arena
- Asian Broadcasters Adding Knicks Games
- Ramsey County To Submit New Stadium Plan
- Big 12 Football Schedule Expected Today
- NFL Giants Players On "Jimmy Kimmel Live"
- Baseball Execs To Talk "Moneyball" Impact
- JetBlue Unveils Red Sox-Themed Plane
- Packers Raising Season-Ticket Prices
- Livestrong Partners With Ironman
Upcoming Conferences and Events
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Jun 5-7
SBD/Issue 179/Sponsorships, Advertising & Marketing
Marketplace Roundup
Published June 5, 2009
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| Lakers, Magic Wear Special-Edition NBA Finals-Branded Shooting Shirts |
FISH FRY: The Marlins during Sunday's game against the Giants at Land Shark Stadium are giving out "five-inch banks resembling" 2B Dan Uggla's head to the first 5,000 kids in attendance. In an ad promoting the giveaway, Marlins RF Cody Ross "smashes an Uggla bank with a bat to get change for a soda." Uggla said, "They told me they had a commercial they wanted me to do that involved a piggy bank. I didn't know it was going to resemble me. I thought it was pretty cool." Florida-based Match-Up Promotions VP/Sales Jeff Collins, whose company created the bank, said that "at least two other MLB teams are handing out head banks this season." Collins: "I don't think it's going to be the next bobblehead, but it's fresh for the sponsors and fresh for the fans" (South Florida SUN-SENTINEL, 6/5).
CHECK MATE: ESPN's Kevin Negandhi noted the Univ. of Oregon football team has 384 different uniform combinations as of the "most recent count." ESPN's Jesse Palmer said, "Anytime they wear black, I like it. But it just must be nice to have Nike in your backyard." Negandhi: "It's a great recruiting tool" ("College Football Live," ESPN, 6/4).
GATOR BITE: The Univ. of Florida (UF) confirmed that the school has "quietly cut its ties to sportswear maker Russell Athletic." UF officials would not discuss the reason for the move, but workers' rights groups "contend that in the fall Russell retaliated against workers in Honduras who joined a union by closing their factory." UF is the No. 2 best-selling brand in college sports (ST. PETERSBURG TIMES, 6/5).







