Red Wings Postseason Corporate Sponsorship Revenue Up 40%

Revenue From Luxury Suite Rentals, Legends Club Seats, Advertising Up 40% From '08

Red Wings VP/Corporate Partnership Sales Matt Brown said that the team's postseason corporate sponsorship revenue -- luxury suite rentals, Legends Club seats and advertising -- is "up 40[%] over last year," according to a cover story by Bill Shea of CRAIN'S DETROIT BUSINESS. Postseason advertising "alone is up 230[%] from 2008." Brown "declined to provide specific playoff dollar amounts, but it's believed to be between" $1-2M. That "doesn't include ticket sales, the bulk of the team's revenue." The Red Wings also have "added 30 new postseason corporate and advertising clients compared with last year, reflecting a fundamental shift in the team's pursuit of corporate dollars to smaller companies rather than just big ones." Brown: "In the past it was a little bit more focused on the core and bigger clients. That worked for years. The Wings didn't have to do much to get companies to come to games and advertise. There wasn't a focus on growing this side of the business and finding new partners because they didn't need to" (CRAIN'S DETROIT BUSINESS, 6/1 issue).