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SBD/Issue 176/Collegiate Sports
Conference USA Presidents Approve Money-Saving Measures
Published June 2, 2009
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MAKING GREEN WAVES: The TIMES-PICAYUNE's Lewis reports the Tulane Univ. (TU) athletic department is "ending its relationship with ISP Sports, the school's multimedia rights holder since 2002," as part of several measures following a year in which "revenue fell 30[%] short of expectations." ISP owned the broadcast and marketing rights for TU sports "in exchange for a rights fee." TU Exec Associate AD Brandon Macneill: "It was a mutual and amicable decision. ISP has been a great partner for us, but we believe we can be more successful on the revenue end going in another direction" Other changes at the TU athletic department include a salary and hiring freeze on "most non-coaching positions," and "delaying until 2011-12 the attainment of the Division I-A minimum of 16 sports." There also will be "no flights of less than 400 miles to away games." Macneill: "We've got to get more creative with our marketing. Quite frankly, we didn't do a good job with it last year. We've got to figure out how best to create an impact with the money we're spending" (New Orleans TIMES-PICAYUNE, 6/2).








