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Mercury Sign First Shirt Sponsorship In WNBA

The WNBA is a week away from the start of the ‘09 season, but the Phoenix Mercury are making headlines today by becoming the first team in the league to sell a season-long jersey sponsorship. The club signs a three-year deal with LifeLock that will see the company’s logo replace the Mercury insignia as the primary mark on both the home and away uniforms. The concept of on-jersey sponsorships certainly is not a new phenomenon -- a majority of MLS teams have shirt sponsors and selling that space is common practice among pro leagues in Europe. However, with the WNBA so closely tied to the NBA, this could cause some to wonder whether it is a matter of time before jersey sponsorships cross over into one of the traditional big four pro sports leagues in North America.

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