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SBD/Issue 174/The Back of the Book
ESPN Sports Poll: How Interested Are You In The NBA Playoffs?
Published May 29, 2009
The ESPN Sports Poll, a service of TNS Sport, asked sports fans how interested they are in the NBA Playoffs in general and the NBA Finals. The following are interest levels in both, trended over the past six years. As TV ratings have increased in '09, interest in both is expected to increase for the current year. Respondents were polled two weeks prior to the NBA playoffs through two weeks after the NBA Finals (ESPN Sports Poll).
|
INTEREST IN NBA
PLAYOFFS |
'03
|
'04
|
'05
|
'06
|
'07
|
'08 |
|---|---|---|---|---|---|---|
|
|
n = 983
|
n = 1,155
|
n = 930
|
n = 898
|
n = 872
|
n = 2,989
|
|
Not at all interested
|
37.7%
|
41.1%
|
44.0%
|
45.9%
|
42.8%
|
43.3%
|
|
A little bit interested
|
13.3%
|
15.2%
|
16.3%
|
12.9%
|
15.0%
|
22.9%
|
|
Somewhat Interested
|
23.4%
|
19.7%
|
22.3%
|
20.3%
|
19.5%
|
15.0%
|
| Very Interested |
25.5%
|
24.0%
|
17.4%
|
20.9%
|
22.7%
|
18.7%
|
| Total Interest |
62.2%
|
58.9%
|
56.0%
|
54.1%
|
57.2%
|
56.6%
|
|
INTEREST IN
NBA FINALS |
'03
|
'04
|
'05
|
'06
|
'07
|
'08 |
|---|---|---|---|---|---|---|
|
|
n = 608
|
n = 499
|
n = 548
|
n = 664
|
n = 537
|
n = 2,005
|
| Not at all interested |
42.8%
|
43.7%
|
44.3%
|
45.9%
|
49.0%
|
44.3%
|
| A little bit interested |
17.4%
|
13.2%
|
16.4%
|
14.8%
|
13.0%
|
21.9%
|
| Somewhat Interested |
23.2%
|
19.2%
|
18.8%
|
19.9%
|
19.6%
|
13.5%
|
| Very Interested |
16.6%
|
23.8%
|
20.4%
|
19.4%
|
18.4%
|
20.3%
|
| Total Interest |
57.2%
|
56.2%
|
55.6%
|
54.1%
|
51.0%
|
55.7%
|
