UFL Will Offer Sponsors Multiple On-Field Options This Season

The UFL is "coming to market with an integrated sponsorship package it is claiming is assault proof," according to Terry Lefton in this week's SPORTSBUSINESS JOURNAL. UFL COO Frank Vuono said that the league "will offer a package not available at most large sports properties." The league's sponsorship package "set to hit the market includes integration that features an LED field-level perimeter signage system from ANC Sports." Sponsor logos on uniforms and fields are also "being promised, as the league sells eight top-tier categories that include media exclusivity for the national broadcasts on Versus." Title sponsorship of the championship game is "also available." The UFL is "hoping to include rights to players and broadcast talent in its packages" as well. Vuono said that he has "initially been concentrating on vendor relationships for everything from helmets to tackling dummies." But now he is "beginning to take sponsorship packages, priced in the middle six figures, to the street" (SPORTSBUSINESS JOURNAL, 5/25 issue).