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SBD/Issue 173/Sponsorships, Advertising & Marketing
Sparking Sales: Parker Continues To Have Top-Selling WNBA Jersey
Published May 28, 2009
WNBA Sparks F Candace Parker's No. 3 jersey ranked as the league's top-selling jersey in total dollar sales at the NBA Store in N.Y. and WNBAStore.com from October '08 through April '09, while the Sparks ranked as the top-selling team for WNBA merchandise during the same period. Parker's jersey sold more than any other WNBA rookie in history, and sales of her jersey have increased more than 100% over last year. Meanwhile, WNBAStore.com jersey sales have more than doubled over last year, and all WNBA merchandise is up 25% compared to the year-ago period (WNBA). ESPN's Michael Wilbon said, "Candace Parker is probably the most visible and known woman playing basketball today" ("PTI," ESPN, 5/27).
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RK
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WNBA PLAYER JERSEYS
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|---|---|
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1
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Sparks F Candace Parker
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2
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Mercury F Diana Taurasi
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3
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Sparks C Lisa Leslie
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4
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Storm G Sue Bird
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5
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Silver Stars G Becky Hammon
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6
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Storm G Sheryl Swoopes
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7
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Liberty F Shameka Christon
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8
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Liberty C Janel McCarville
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9
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Lynx G Candice Wiggins
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10
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Shock G Deanna Nolan
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RK
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TEAM MERCHANDISE
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1
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Sparks
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2
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Shock
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3
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Liberty |
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4
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Storm |
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5
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Silver Stars |






