SBD/Issue 172/Sponsorships, Advertising & Marketing

Wheels & Deals: Auto Club Speedway Unveils Tuesday Ticket Promo

Auto Club Speedway Will Offer Ticket Initiatives
Geared Around Tuesdays This Summer
Auto Club Speedway in California yesterday unveiled a new ticket initiative geared around Tuesdays. Beginning June 2 through the summer, $35 tickets bought on Tuesdays for the October Sprint Cup Series Pepsi 500 race will come with an unexpected gift. In June, ticket buyers on Tuesdays will receive free ice cream at the race, in honor of June’s “Dairy Month.” In July, to celebrate the July 30 “Cheesecake Day,” ticket buyers on Tuesdays will also get a coupon for a dozen Krispy Kreme donuts. And in August, the month infamously known for its Aug. 8 “Sneak zucchini onto your neighbor’s porch day,” buy a $35 ticket on a Tuesday and receive a zucchini in the mail from Auto Club Speedway (Michael Smith, SportsBusiness Journal).

FIT FOR A KING: Richard Petty Motorsports co-Owner Richard Petty and A-B last week launched a new responsibility campaign aimed at reminding fans to use a designated drivers. Campaign materials, which include a print ad, outdoor board, T-shirt and sign-making materials, read "Designated Drivers ... Preferred By Kings Everywhere," and include the text "The King of the Road and the King of Beers remind you to choose a designated driver" (A-B). Budweiser's "more than 600 wholesalers nationwide will use those materials locally in their markets" (STLTODAY.com, 5/26).

OPENING THE DOOR: A.J. Foyt Racing announced that driver Paul Tracy will replace the injured Vitor Meira in Sunday's ABC Supply Co./A.J. Foyt 225 at the Milwaukee Mile after Meira suffered two broken vertebrae in a crash at the Indy 500 (INDIANAPOLIS STAR, 5/27)....Penske Racing Owner Roger Penske said that his team will field driver Will Power, who raced for the team at the Indy 500 and finished fifth, "in additional races this season." However, that will not include Sunday's race (INDIANAPOLIS STAR, 5/26).

WANT TO BE A PART OF IT: Online vehicle remarketer Copart is expanding its sponsorship with Kevin Harvick Inc. (KHI) to include primary sponsorship of the team's NASCAR Nationwide Series No. 33 Chevrolet for seven races this season. Also, Copart will title sponsor the June 19 Camping World Truck Series event at Milwaukee Mile, now known as the Copart 200. The deal, an extension of Copart's relationship with KHI, marks the company's first NASCAR event entitlement (THE DAILY).

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