Cubs Pull World Series Ticket Offer To Aldermen NBA, Union Nearing Deal To Extend CBA Westbrook, Irving To Endorse Mountain Dew San Diego State Names Wicker AD NBA Renews Deal With Kumho Tire Scottrade Center To Bear TD Ameritrade Name CBS Leads Week 8 College Football Kraft Mum On Political Lean For Election World Series Secondary Tickets At Super Bowl Levels DFS Sites Near Settlement With N.Y. Attorney General
SBD/Issue 172/Sponsorships, Advertising & Marketing
Stay In The Game: EA Sports To Be Presenting Partner Of NBA Draft
Published May 27, 2009
The NBA has expanded its long-term relationship with EA Sports in which the videogame publisher will become the presenting partner of the '09 Draft, set for June 25 in N.Y. EA Sports will use the event to unveil the cover athlete for "NBA Live 10," the latest version of its annual basketball simulation title scheduled for a fall release. In addition to the branding for the draft, EA will also gain integration on NBA.com and the league’s other digital assets, and the company will install gaming kiosks around the Wamu Theater at MSG, where the draft will be held. Online content plans include the creation of an EA Sports virtual green room that will provide behind-the-scenes coverage of likely draftees. The NBA-EA Sports partnership dates to '91, and EA Sports has also been the presenting partner of the NBA Europe Live tour since its creation three years ago.