SBD / Issue 172 / NBA, EA Sports Expand Long-Term Relationship

SBD/Issue 172/Sponsorships, Advertising & Marketing

Stay In The Game: EA Sports To Be Presenting Partner Of NBA Draft

Published May 27, 2009

Font Size   Resize Small Resize Normal Resize Large  |  Print  |  Share  | 

By Eric Fisher, Staff Writer, SportsBusiness Journal

The NBA has expanded its long-term relationship with EA Sports in which the videogame publisher will become the presenting partner of the '09 Draft, set for June 25 in N.Y. EA Sports will use the event to unveil the cover athlete for "NBA Live 10," the latest version of its annual basketball simulation title scheduled for a fall release. In addition to the branding for the draft, EA will also gain integration on NBA.com and the league’s other digital assets, and the company will install gaming kiosks around the Wamu Theater at MSG, where the draft will be held. Online content plans include the creation of an EA Sports virtual green room that will provide behind-the-scenes coverage of likely draftees. The NBA-EA Sports partnership dates to '91, and EA Sports has also been the presenting partner of the NBA Europe Live tour since its creation three years ago.

Return to top
Video Powered By - Castfire CMS Powered By - Sitecore Digital Agency - Digitaria

Report a Bug

©2012 Street and Smith’s Sports Group and its licensors. Use of and/or registration on any portion of this site constitutes acceptance of our User Agreement and Privacy Policy. About our ads.
All rights reserved.