Grizzlies Swap D-League Franchises Jazz Transfering Ownership To Family Trust Bernie Ecclestone Out As F1 CEO Hooters Back In NASCAR With Hendrick Deal Northwestern Mutual To Sponsor Brewers' Club Deloitte Has Long-Term Deal With USTA Marlins Extend Radio Broadcast Deal USF Set To Extend Stadium Lease Mixed Results For Conference Championship Ratings Patriots' Super Bowl Berth Produces Goodell Subplot
SBD/Issue 172/Sponsorships, Advertising & Marketing
Stay In The Game: EA Sports To Be Presenting Partner Of NBA Draft
Published May 27, 2009
The NBA has expanded its long-term relationship with EA Sports in which the videogame publisher will become the presenting partner of the '09 Draft, set for June 25 in N.Y. EA Sports will use the event to unveil the cover athlete for "NBA Live 10," the latest version of its annual basketball simulation title scheduled for a fall release. In addition to the branding for the draft, EA will also gain integration on NBA.com and the league’s other digital assets, and the company will install gaming kiosks around the Wamu Theater at MSG, where the draft will be held. Online content plans include the creation of an EA Sports virtual green room that will provide behind-the-scenes coverage of likely draftees. The NBA-EA Sports partnership dates to '91, and EA Sports has also been the presenting partner of the NBA Europe Live tour since its creation three years ago.