SBD/Issue 172/Sponsorships, Advertising & Marketing

Quoth The Ravens, Jackpot? Club The Latest In Lotto Tix Talks

Ravens Logo May Be Placed On Maryland
Scratch-Off Tickets For First Time
The Ravens are "huddling with Maryland Lottery officials over placing the team's logo for the first time on scratch-off tickets," according to Mike Klingaman of the Baltimore SUN. The amount that the Ravens would make "would depend on their deal with the Maryland Lottery." After NFL owners last week voted to allow teams to partner with lotteries, the Patriots Thursday reached an agreement with the Massachusetts State Lottery to "put their logo on instant tickets next season," and the Redskins Friday "did the same" with the Virginia Lottery. NFL Senior VP/PR Greg Aiello said that "other clubs figure to follow suit." Aiello: "The change in policy was approved 32-0 (by NFL owners), so you can expect to see more (deals) soon." Klingaman noted the Orioles likely "would be watching with interest" if the Ravens reach a deal. Orioles Dir of PR Monica Barlow: "We've never had our logo on scratch-off tickets, though several other (baseball) clubs do so" (Baltimore SUN, 5/23). The Redskins' deal with the Virginia Lottery includes a team-themed scratch-off ticket to be launched in conjunction with the '09 NFL season. Redskins-themed tickets will be offered at all lottery retailers throughout Virginia, marking the first time the Virginia Lottery has offered such a ticket. Details of the ticket will be announced June 8 at Redskins Park (Virginia Lottery).

CAN'T HAVE IT BOTH WAYS:'s Peter King wrote, "It's ludicrous the NFL draws such a hard line against gambling in a state -- like it is in Delaware right now -- and at the same time the league is making deals with states around Delaware to put team logos on lottery tickets. I know one form of gambling is illegal (in 49 states) and the other is legal countrywide. But the rush to put your helmet on an instant-lottery game, as the Patriots did last week, quite literally on the same day the league had lawyers in Delaware arguing against sports gambling is somewhere between ridiculously ill-timed and totally disingenuous" (, 5/25).'s Ray Ratto wrote under the header, "Lotto Luck Trying To Get NFL To Admit Hypocrisy." The NFL "might try to fight the next state that tries" to legalize sports betting, but if the league "couldn't break down Delaware, what chance does it have against a state you can find on a map?" The NFL, "faced with defeat," did the "only thing enterprising money-grubbers can do -- it jumped in, declared victory, and started cutting deals with the popular regressive tax known as the state lottery." The league "can no longer make a convincing argument against gambling that the state profits by, except the argument that they should be the only ones to profit from gambling on their sport" (, 5/25). The AP's Tim Dahlberg wrote, "Interesting that the NFL has no moral qualms about making money off people who have no clue about how high the odds are stacked against them. But it does have issues with people betting $20 on the outcome of one of its games when they have a decent likelihood of winning the bet" (AP, 5/23).

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