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SBD/Issue 172/Sponsorships, Advertising & Marketing
Plane Dealer: Etihad Airways To Be Shirt Sponsor Of Man City
Published May 27, 2009
|Manchester City Has Reached Three-Year
Shirt Sponsorship Deal With Etihad Airways
IN THE SPOTLIGHT: BLOOMBERG NEWS' Tariq Panja noted with EPL club Manchester United playing in today's UEFA Champions League Final, the club "may use the opportunity to grab more than $90[M] from a new shirt sponsor." AIG "won't renew" its four-year, $87.7M contract beyond the '09-10 season, but Brand Rapport Dir Nigel Currie said that ManU's next shirt sponsor "may pay more." Currie: "Any brand marketing director would be drooling over the opportunity" (BLOOMBERG NEWS, 5/26).