SBD/Issue 172/Sponsorships, Advertising & Marketing

Marketplace Roundup

In Memphis, Marlon Morgan reports Cellular South has "become an official partner of the St. Jude Classic" this year. Officials for the PGA Tour event yesterday announced that Cellular South has signed a one-year sponsorship agreement to be the "official wireless provider" of the June 8-14 tournament. Cellular South also will serve as the "title sponsor of the tournament's June 10 pro-am." The company also "will donate $1,000 to St. Jude Children's Research Hospital for every eagle made during" the tournament (Memphis COMMERCIAL APPEAL, 5/27).

Polo Introduces "Create Your Own
Tournament Golf Polo"
WHAT TO WEAR:'s Woody Hochswender reported Polo has introduced "Create Your Own Tournament Golf Polo," a "feature that lets you choose from 10 body colors and two chest embroidery designs: the famous polo pony or your own initials." The Polo golf shirts, "made of breathable pinpoint cotton mesh, can thus be tailored to your personal [aesthetic] requirements." To view the shirt "in advance of how it will look, you can use their website to model your choices electronically on Davis Love III, a Ralph Lauren-sponsored golfer." The shirts cost $85 (, 5/22).

JUST DO IT: The ST. LOUIS BUSINESS JOURNAL's Christopher Tritto reported Nike is "opening a new store Saturday in downtown St. Louis in the former home" of the Int'l Bowling Museum & HOF near Busch Stadium. The store "hopes to cash in on the influx of visitors expected when St. Louis hosts" the MLB All-Star Game on July 14. Sportservice Regional Manager Dan Fetcho, whose company will help operate the store, said that Nike "will use about 2,500 to 3,000 square feet of space and is investing 'six figures' into the store's build-out" (, 5/26).

I SEE YOU: The Celtics and Massachusetts-based OmniPresence last week signed a partnership that will make OmniPresence the Celtics' official video conferencing and audio visual solutions partner (, 5/22).

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