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SBD/Issue 172/Sponsorships, Advertising & Marketing
Published May 27, 2009
In Memphis, Marlon Morgan reports Cellular South has "become an official partner of the St. Jude Classic" this year. Officials for the PGA Tour event yesterday announced that Cellular South has signed a one-year sponsorship agreement to be the "official wireless provider" of the June 8-14 tournament. Cellular South also will serve as the "title sponsor of the tournament's June 10 pro-am." The company also "will donate $1,000 to St. Jude Children's Research Hospital for every eagle made during" the tournament (Memphis COMMERCIAL APPEAL, 5/27).
Polo Introduces "Create Your Own
Tournament Golf Polo"
JUST DO IT: The ST. LOUIS BUSINESS JOURNAL's Christopher Tritto reported Nike is "opening a new store Saturday in downtown St. Louis in the former home" of the Int'l Bowling Museum & HOF near Busch Stadium. The store "hopes to cash in on the influx of visitors expected when St. Louis hosts" the MLB All-Star Game on July 14. Sportservice Regional Manager Dan Fetcho, whose company will help operate the store, said that Nike "will use about 2,500 to 3,000 square feet of space and is investing 'six figures' into the store's build-out" (BIZJOURNALS.com, 5/26).
I SEE YOU: The Celtics and Massachusetts-based OmniPresence last week signed a partnership that will make OmniPresence the Celtics' official video conferencing and audio visual solutions partner (BOSTON.com, 5/22).