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Coca-Cola Signs Six Athletes To Deals For Vancouver Games
Published May 27, 2009
|Snowboarder Gretchen Bleiler One Of Six U.S.
Athletes Signed By Coca-Cola For Vancouver
WORK-ING RELATIONSHIP: The USOC today formally announced the renewal of sponsorship partner Adecco Group North America, a human resources company that helps with job placement. The in-kind deal runs from '09-12. The deal gives Adecco rights to use the USOC marks in exchange for Adecco Group's continued assistance with career transition and job placement for U.S. Olympic athletes, coaches and others. Adecco will continue to run its Athlete Career Program, supporting athletes while training and helping integrate them into the job market afterward (Mickle).
GRAPHIC SPOOF: In Vancouver, Damian Inwood reports PETA yesterday indicated that its logo "showing an inukshuk clubbing a seal and the Olympic rings dripping with blood is a spoof and will not be withdrawn." USOC lawyers had asked PETA to "stop using the logo on merchandise." A PETA statement said PETA attorneys "point out that the use of the familiar graphics is protected under the fair use doctrine" (Vancouver PROVINCE, 5/27).