The Amazing Race

Magic's Surprising 3-1 Lead Could Hurt Marketers' Plans

The NBA claims the postseason is “where amazing happens,” and the league could not be more on point this spring. Seemingly every game is going down to the buzzer, including last night’s overtime affair in Orlando that has the Magic on the brink of their second Finals appearance ever. ESPN and TNT are certainly enjoying the situation, as both nets are seeing massive viewer increases for the thrilling action. There are two companies that might not be celebrating the on-court results all that much, however. Nike and Vitaminwater have featured Kobe Bryant and LeBron James in high-rotation ad campaigns since the start of the postseason, anticipating an eventual Finals matchups between the league’s two most marketable players. But it is far from a given that either Redeem Teamer will advance into June. Meanwhile, reports have a Chinese consortium in talks to acquire as much as 15% of the Cavaliers.

Getting A Jump On It 
Stanley Cup Finals could start Saturday, well ahead of schedule, if Red Wings win tonight; Versus posts gains for Conference Finals.

Three's Company 
Indy 500 jumps back in the spotlight as Helio steals the show, but big ratings drop tempers optimism.

No Summer Lovin' 
Balsillie, Moyes lay out accelerated timetable for Coyotes sale compared to NHL's schedule.

Fox Trot 
Execs to meet with Selig over MLB ratings, seeking to boost All-Star Game, World Series.

Cat Scratch Fever
Sources indicate Jordan will "take a serious look" at buying Bobcats, but is he right fit?

Wild Wings Cafe
Skyboxes at new Red Bulls stadium in Jersey to cost $65,000-75,000 annually.

No Smile With This Coke
Critics question handling of rain-plagued Coca-Cola 600; NASCAR officials meet with drivers, team owners to discuss state of sport.

Panning For Gold
Warriors under fire, again, as exec posts cheery messages on chat board.