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SBD/Issue 171/Sponsorships, Advertising & Marketing
An Itch To Scratch: Pats Plan NFL's First Lottery Partnership
Published May 22, 2009
|Patriots Plan To Develop First Licensed NFL
Instant Ticket In Partnership With State Lottery
TAKING FLIGHT: Pennsylvania Lottery spokesperson Stephanie Weyant Thursday said that state officials are "'in discussions' with both the Eagles and Steelers about the possibility of partnering on an instant ticket game this fall." Weyant said that the "hope is a new NFL game would mirror the lottery's instant games" with the Phillies and Pirates, which started in '08, in that it would offer winners "both instant cash prizes and a shot at 'dream prize packages' ranging from hats and jerseys to season tickets and trips to training camps" (PHILADELPHIA DAILY NEWS, 5/22). The Lions and Vikings reportedly also are "talking with their respective state lotteries," and the New York Lottery is talking to the Bills, Giants and Jets (PHILADELPHIA INQUIRER, 5/22).