- Overnight Nielsen Ratings
- Poll: NFL Best For Reaching Males 18-34
- Top Sports Events On StubHub In '10
- Sports Execs Say Under Armour Had Big '10
- Poll: ND Offers Best Sponsor Opportunity
- Overnight Nielsen Ratings
- Heat Attendance Up 14.4% To Date
- NBA Attendance Remains Flat
- Bowl Game Gifts For Players
- ESPN, ESPN2 In Just Under 100M Homes
Upcoming Conferences and Events
-
Mar 21-22
-
Mar 22
-
May 23
-
May 30-31
-
Jun 5-7
SBD/Issue 168/The Back of the Book
Market Watch: Preakness Race Segment MM Ratings Up From '08
Published May 19, 2009
Among the 56 Nielsen metered markets, the Preakness Stakes' local market of Baltimore once again scored the highest local rating with a 25.1, up 36% from what the market earned a year ago. Only eight of the 56 MMs saw a year-over-year ratings decline from '08. Several markets -- including Buffalo, Austin, Birmingham and Salt Lake City -- posted triple-digit percentage increases from '08. Looking at '04-09, Buffalo, Philadelphia and Ft. Myers-Naples have been the most volatile markets for the race ratings, while Orlando-Daytona Beach, L.A. and St. Louis have been the most stable. The chart below lists Nielsen metered-market ratings for the race segment of the Preakness Stakes on NBC this past Saturday, with comparisons to previous years (THE DAILY).
|
Preakness Stakes Metered-Market Ratings Trend On NBC
|
|||||||
|
RK
|
MARKET (SIZE)
|
'09
|
'08
|
'07
|
'06
|
'05
|
'04
|
|---|---|---|---|---|---|---|---|
|
1
|
Baltimore (26)
|
25.1
|
18.5
|
20.8
|
18.3
|
17.0
|
21.4
|
|
2
|
Louisville (50)
|
21.3
|
18.6
|
16.4
|
17.4
|
13.3
|
16.9
|
|
3
|
Ft. Myers-Naples (62) |
17.3
|
10.5
|
9.7
|
11.8
|
10.6
|
15.6
|
|
4
|
West Palm Beach (38) |
15.8
|
9.6
|
11.6
|
11.4
|
12.1
|
14.3
|
|
5
|
Columbus (32) |
14.0
|
7.8
|
10.7
|
7.6
|
8.2
|
12.2
|
|
6
|
Buffalo (51) |
13.0
|
6.5
|
12.7
|
20.3
|
10.3
|
10.9
|
|
7
|
Indianapolis (25) |
11.8
|
8.3
|
7.9
|
7.4
|
6.9
|
9.7
|
|
8
|
Dayton (64) |
11.7
|
7.7
|
5.1
|
6.9
|
7.3
|
10.1
|
|
9
|
Providence (52) |
11.5
|
6.5
|
8.3
|
9.3
|
8.8
|
10.0
|
|
10t
|
Tampa-St. Pete (13) |
11.2
|
10.0
|
7.8
|
8.3
|
10.9
|
12.0
|
|
10t
|
Orlando-Daytona Beach (19) |
11.2
|
10.3
|
10.4
|
11.6
|
11.5
|
12.0
|
|
12
|
Albuquerque-Santa Fe (44) |
10.9
|
6.5
|
3.8
|
5.2
|
5.7
|
6.6
|
|
13
|
Richmond (58) |
10.8
|
8.6
|
7.3
|
8.0
|
8.0
|
7.2
|
|
14
|
Pittsburgh (23) |
10.7
|
9.0
|
7.6
|
7.4
|
8.4
|
12.1
|
|
15
|
Hartford & New Haven (30) |
10.5
|
5.4
|
7.6
|
10.0
|
10.8
|
9.0
|
|
16
|
Knoxville (59) |
10.0
|
7.5
|
8.9
|
8.9
|
7.8
|
14.2
|
|
17
|
Nashville (29) |
9.7
|
7.1
|
5.5
|
6.3
|
8.6
|
10.9
|
|
18
|
Memphis (48) |
9.6
|
7.1
|
4.3
|
6.1
|
5.8
|
8.3
|
|
19t
|
Cincinnati (34) |
9.3
|
6.6
|
7.8
|
9.0
|
9.7
|
14.6
|
|
19t
|
Greenville-Spartanburg (36) |
9.3
|
5.3
|
6.7
|
9.1
|
6.8
|
7.4
|
|
21
|
Washington, DC (9) |
9.3
|
9.9
|
7.6
|
9.1
|
10.3
|
11.0
|
|
22
|
Cleveland-Akron (17) |
9.1
|
6.4
|
9.0
|
8.3
|
7.5
|
12.4
|
|
23
|
St. Louis (21) |
8.7
|
10.7
|
9.2
|
9.1
|
10.1
|
10.7
|
|
24
|
Austin (49) |
8.4
|
4.0
|
4.9
|
7.7
|
5.3
|
6.8
|
|
25t
|
Las Vegas (42) |
8.2
|
7.3
|
7.6
|
8.3
|
7.6
|
10.5
|
|
25t
|
Tulsa (61) |
8.2
|
6.2
|
3.9
|
6.7
|
6.8
|
8.4
|
|
25t
|
Oklahoma City (45) |
8.2
|
4.6
|
6.6
|
6.6
|
9.6
|
11.6
|
|
28t
|
Denver (18) |
7.9
|
5.6
|
4.6
|
6.3
|
4.6
|
6.4
|
|
28t
|
New Orleans (53) |
7.9
|
5.7
|
n/a
|
n/a
|
6.7
|
7.9
|
|
28t
|
New York (1) |
7.9
|
5.7
|
6.2
|
8.6
|
7.3
|
11.2
|
|
31
|
Milwaukee (35) |
7.6
|
5.2
|
7.9
|
4.9
|
5.9
|
7.7
|
|
32
|
Birmingham (40) |
7.4
|
3.5
|
3.7
|
3.7
|
5.3
|
5.5
|
|
33
|
Boston (7) |
7.3
|
4.3
|
7.8
|
7.8
|
9.4
|
9.9
|
|
34
|
Jacksonville (47) |
7.0
|
5.8
|
6.5
|
8.4
|
9.3
|
10.8
|
|
35t
|
Portland (22) |
6.9
|
4.8
|
3.7
|
5.9
|
5.7
|
9.0
|
|
35t
|
Kansas City (31) |
6.9
|
3.8
|
4.4
|
4.4
|
3.4
|
5.6
|
|
37
|
Philadelphia (4) |
6.7
|
6.6
|
7.9
|
12.2
|
11.4
|
16.9
|
|
38
|
San Antonio (37) |
6.4
|
3.7
|
6.4
|
5.6
|
5.1
|
7.1
|
|
39t
|
Norfolk (43) |
6.3
|
6.0
|
6.0
|
6.5
|
8.6
|
8.7
|
|
39t
|
Detroit (11) |
6.3
|
7.9
|
8.1
|
7.5
|
8.8
|
9.8
|
|
41t
|
Dallas-Ft. Worth (5) |
6.0
|
6.7
|
3.9
|
4.4
|
5.9
|
4.5
|
|
41t
|
Los Angeles (2) |
6.0
|
3.9
|
4.7
|
3.9
|
4.3
|
5.4
|
|
41t
|
Phoenix (12) |
6.0
|
4.9
|
4.8
|
6.8
|
8.2
|
6.5
|
|
41t
|
Minneapolis-St. Paul (15) |
6.0
|
5.3
|
5.2
|
6.4
|
4.2
|
7.5
|
|
45
|
San Diego (28) |
5.9
|
5.0
|
4.9
|
4.2
|
2.7
|
7.4
|
|
46
|
Sacramento (20) |
5.8
|
5.1
|
5.7
|
3.0
|
5.0
|
7.2
|
|
47t
|
Miami-Ft. Lauderdale (16) |
5.7
|
6.8
|
4.4
|
4.6
|
5.2
|
6.1
|
|
47t
|
Atlanta (8) |
5.7
|
4.1
|
5.1
|
4.7
|
6.9
|
7.4
|
|
49t
|
Chicago (3) |
5.6
|
5.7
|
2.4
|
3.6
|
4.9
|
7.4
|
|
49t
|
Raleigh-Durham (27) |
5.6
|
4.1
|
5.1
|
6.9
|
6.6
|
5.5
|
|
51t
|
Charlotte (24) |
5.4
|
4.5
|
4.1
|
6.3
|
4.8
|
8.0
|
|
51t
|
Houston (10) |
5.4
|
3.8
|
3.6
|
2.4
|
3.9
|
6.5
|
|
53
|
Greensboro-Winston-Salem (46) |
5.3
|
8.5
|
7.0
|
5.6
|
8.5
|
6.8
|
|
54
|
Seattle-Tacoma (14) |
4.3
|
3.6
|
5.1
|
4.7
|
5.8
|
6.2
|
|
55
|
Salt Lake City (33) |
4.1
|
1.7
|
3.8
|
5.2
|
3.0
|
5.5
|
|
56
|
San Francisco-Oakland-San Jose (6) |
3.7
|
4.1
|
3.8
|
2.7
|
3.8
|
6.4
|
NOTES: New Orleans ratings unavailable in '07 and '06 due to Hurricane Katrina. Volatile/stable market trends from '04-09 based on standard deviation.
