NBC Plans Record Amount Of Olympic TV Spurrier Could Land SEC Net Role Media Notes Univision, FS1 Set Records With Copa Finale Rogers Cuts Staff, Changes "HNIC" Hosts Social Studies: Orlando City SC's Stuart Drew Broadcast Nets Dropped From Class-Action Suit Yahoo Praised For Draft Streaming Show Debut Gordon Reflects On NASCAR TV Debut Media Notes
SBD/Issue 167/Sports Media
Sportgenic To Use ComScore Traffic Figures In Ad Platform
Published May 18, 2009
S.F.-based Sportgenic has signed a multi-year deal with comScore Inc. to incorporate the digital measurement agency’s Internet traffic reports into its Torque advertising platform. The Web-based Torque platform, introduced earlier this year, incorporates purchasing and monitoring for both offline and online advertising in one spot, and the comScore Media Metrix data is part of an increasing attempt by Sportgenic to bring more third-party information into the system. “Data rules the world, and by including comScore within Torque, we can allow buyers with us to do their job quicker and better,” said Sportgenic President & CEO Robert Tas. "Before, they had to go outside to another source to validate what they were buying. The goal is to provide as much transparency as possible.” Terms were not disclosed, but the pact was structured as a licensing agreement for Sportgenic to use the comScore data.