Expectations High For NASCAR On NBC Female Audience Strong For World Cup ESPN Denies Wanting To Dial Down Olbermann IndyCar Gets Best Cable Audience In Years Xfinity Series Audience Lower On Fox Sports U.S.-Germany Sets Fox Soccer Record Media Notes Discovery Looking To Sublicense Olympic Rights Sources: FS1 Cutting Back News Operation ESPN Changes Format For MLB ASG Reveal
SBD/Issue 167/Sports Media
Sportgenic To Use ComScore Traffic Figures In Ad Platform
Published May 18, 2009
S.F.-based Sportgenic has signed a multi-year deal with comScore Inc. to incorporate the digital measurement agency’s Internet traffic reports into its Torque advertising platform. The Web-based Torque platform, introduced earlier this year, incorporates purchasing and monitoring for both offline and online advertising in one spot, and the comScore Media Metrix data is part of an increasing attempt by Sportgenic to bring more third-party information into the system. “Data rules the world, and by including comScore within Torque, we can allow buyers with us to do their job quicker and better,” said Sportgenic President & CEO Robert Tas. "Before, they had to go outside to another source to validate what they were buying. The goal is to provide as much transparency as possible.” Terms were not disclosed, but the pact was structured as a licensing agreement for Sportgenic to use the comScore data.