Finebaum Signs With ESPN, SEC Network Audience For NBA Conf. Semis Down ESPN Layoffs Reportedly In "Low Hundreds" WNBA Sky Ink Five-Year Local TV Deal PGATour.com To Air Series On UW Golf Team ESPN Has First Mass Layoffs In Years SI Brass Discuss Future Of Publication "30 For 30" To Feature Pistons' Bad Boys ACC Network Faces Roadblock In Rights Issue Preakness Stakes Ratings Up 9% For NBC
Upcoming Conferences and Events
SBD/Issue 167/Sports Media
Spice Girl: NBC Draws High Overnight Ratings For Preakness
Published May 18, 2009
|NBC Earns 7.9/18 Overnight Nielsen Rating
For 134th Running Of Preakness Stakes
EASY RIDER: The WALL STREET JOURNAL's Jason Gay writes, "What is it with horse racing that it so effectively grabs the American imagination?" Jockey Calvin Borel, who won the Kentucky Derby with Mine That Bird and the Preakness with Rachel Alexandra, delivers a "pair of knockout performances in the two biggest races of the year, and suddenly we're getting all dew-eyed and gooey." NBC "wisely made him the showcase" during its Preakness coverage, "even catching him zipping up his fly just before walking to the track." But it has been "hard not to detect a slightly patronizing tone in some of the coverage of the jockey, as if he's some magical bayou Zelig, a la Forrest Gump," and what has been "overlooked is what a ruthless, Jordanesque competitor he is" (WALL STREET JOURNAL, 5/18).