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SBD/Issue 167/Sports Media
MLB Playoff Games On Fox To Air Earlier On Weeknights, Saturdays
Published May 18, 2009
NECESSARY CHANGE? Selig said, "I give Fox a lot of credit. I've wanted this (for) a long time. And it's a very significant change." USA TODAY's Michael Hiestand writes the earlier start times "might seem like a no-brainer, given that baseball's weeknight postseason games can last past midnight." But despite last year's weather-plagued Phillies-Rays World Series averaging an all-time Series low 8.4 rating, World Series numbers have "generally suggested that viewers don't seem all that bothered by games ending in the wee hours" (USA TODAY, 5/18).