Facebook Adds College Football Customization Yormark Discusses Islanders' Move Earnhardt Jr. Endorses TrueTimber Many Texas Fans Sitting Out OU Game NBA Hires Former WMG Senior VP Van Dijk Parkman Named GM Of Oly Channel Services FIFA's Blatter Quickly Appeals 90-Day Suspension High Prices Expected For Cubs-Cardinals NLDS Rain Delay, Canadian Market Hurt ALDS Ratings LeBron Endorses Blaze Fast-Fire'd Pizza
SBD/Issue 167/Sponsorships, Advertising & Marketing
Dew Tour Rolls Out New Marketing Efforts For '09 Season
Published May 18, 2009
The Dew Tour rolled out its marketing and promotional campaign for its '09 tour last week. TV spots feature backlit skaters, BMX riders and FMX riders catching air in front of a D-shaped wall of light bulbs similar to those used in several contemporary music videos. The print campaign is similar and shows silhouettes of athletes standing with their boards and bikes in front of a D-shaped wall of lights. The TV spots will air across NBC, MTV and USA Network, as well as in video-on-demand segments across cable partners Comcast, Time Warner, Cox Communications, Mediacom, Dish Network and Verizon. The spots will run through October. The campaign was produced by creative agency Virtue and Warren Fischer from the popular electro-pop indie band Fischerspooner.