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USOC Reorganizes Sport Performance Division To Six Groups
Published May 18, 2009
MARKET CHANGE: AROUNDTHERINGS.com's Karen Rosen reported as the USOC "continues negotiations to keep" its HQs in Colorado Springs, "its marketing division has quietly gone its separate way." Outgoing USOC Chief Communications Officer Darryl Seibel: "We are in the process of reorganizing our Marketing Division. The reorganization will include the addition of several new positions, primarily in sponsorship sales and support. As to where those positions will be based, we have not made a final decision, but our priority is to operate from markets that create the best opportunity for success for the USOC and our Corporate Partners." USOC CMO Lisa Baird "will remain" in N.Y., but Seibel said that other staffers "could be based elsewhere." Seibel added if the IOC awards the '16 Summer Games to Chicago, that would "have some bearing on where these positions are located" (AROUNDTHERINGS.com, 5/14).