SBD/Issue 167/Olympics

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  • London Games Scheduling Will Not Be Dictated By Broadcasters

    Coe Says '12 Games Will Be
    Scheduled With Athletes In Mind
    LOCOG Chair Sebastian Coe Friday promised that events for the '12 London Summer Olympics "would be scheduled for the benefit of athletes rather than broadcasters as work began on the timetable for the Games," according to Owen Gibson of the Manchester GUARDIAN. Coe said that he had "received assurances from NBC, which contributes more than half the broadcasting income for the Games, that it would not pressure organisers to move events into US primetime." Coe: "There is no pressure from any of the TV companies, either domestic or host, to alter the schedules." Gibson noted during the Beijing Games swimming and "some gymnastics events were moved to the morning in order to accommodate US viewers," but Coe said that NBC Sports & Olympics Chair Dick Ebersol had "assured him that he would not seek to do the same in London, where the time difference of five hours is less of a problem." Coe said that "delivering a schedule that suited athletes was the 'overriding, abiding consideration.'" Coe said Ebersol "made it very clear that he was entirely happy with following whatever scheduling is appropriate for London. And a five-hour time difference is relatively benign compared with some of the time zones he has dealt with in the past" (Manchester GUARDIAN, 5/16).

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  • USOC Reorganizes Sport Performance Division To Six Groups

    The USOC "recently restructured its sport performance division, hoping to increase cohesion among winter sports, simplify communication with summer sports and provide greater visibility for Paralympic sports," according to Brian Gomez of the Colorado Springs GAZETTE. Four months after Mike English replaced Steve Roush as Chief of Sport Performance on an interim basis, "four technical teams, four sport partnership teams and a Paralympic team have been condensed to six groups." The group leaders are: Alan Ashley in the winter group; Wes Barnett in team sports; Chris Vadala in endurance; Kelly Skinner in strength and power; Rachel Isaacs in combat and acrobatics; and Julie O'Neill in Paralympics. Within each team are "support staff members, including managers, high performance directors, physiologists, psychologists and sport dieticians, who serve as liaisons between national governing bodies and the USOC" (Colorado Springs GAZETTE, 5/18).

    MARKET CHANGE: AROUNDTHERINGS.com's Karen Rosen reported as the USOC "continues negotiations to keep" its HQs in Colorado Springs, "its marketing division has quietly gone its separate way." Outgoing USOC Chief Communications Officer Darryl Seibel: "We are in the process of reorganizing our Marketing Division. The reorganization will include the addition of several new positions, primarily in sponsorship sales and support. As to where those positions will be based, we have not made a final decision, but our priority is to operate from markets that create the best opportunity for success for the USOC and our Corporate Partners." USOC CMO Lisa Baird "will remain" in N.Y., but Seibel said that other staffers "could be based elsewhere." Seibel added if the IOC awards the '16 Summer Games to Chicago, that would "have some bearing on where these positions are located" (AROUNDTHERINGS.com, 5/14).

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