Michaels Won't Focus On Deflategate During SB NFL Network Reporters Walk A Fine Line Many Former Patriots Currently In Media Jobs NBA Extends Rights With China's Tencent Daily Fantasy Sports Participation Booming Back9Net Trying To Raise "Significant" Capital Pro Bowl Audience Down On ESPN Media Notes Rogers Wins World Cup Of Hockey TV Rights MLS Sells YouTube Channel KickTV
Upcoming Conferences and Events
SBD/Issue 166/Sports Media
Pacquiao-Hatton Bout Reportedly Draws Big HBO PPV Numbers
Published May 15, 2009
|Hatton-Pacquiao Bout On May 2 Attracted
About 825,000 Purchases On HBO PPV
PACKING A PUNCH: HBO Sports Senior VP/Sports Operation & PPV Mark Taffet would not comment on a specific PPV sales figure, but said that the fight was a "'true PPV megafight' and added it sets the stage for other potentially strong performing PPV boxing events for 2009." Taffet said Pacquiao "established himself as a pay-per-view star, igniting a boxing resurgence that will continue" with the July 18 Floyd Mayweather Jr.-Juan Manuel Marquez bout and "carry through the rest of the year" (MULTICHANNEL.com, 5/13). FIRSTCUTS' Dave Larzelere noted Arum after the Pacquiao-Hatton fight predicted that it would draw between 1.6-2 million PPV buys. Now "he finds himself trying to squash the news that it actually did 850K, news that he should in fact be celebrating" (SPORTINGNEWS.com, 5/14).