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SBD/Issue 166/Sports Media
Pacquiao-Hatton Bout Reportedly Draws Big HBO PPV Numbers
Published May 15, 2009
|Hatton-Pacquiao Bout On May 2 Attracted
About 825,000 Purchases On HBO PPV
PACKING A PUNCH: HBO Sports Senior VP/Sports Operation & PPV Mark Taffet would not comment on a specific PPV sales figure, but said that the fight was a "'true PPV megafight' and added it sets the stage for other potentially strong performing PPV boxing events for 2009." Taffet said Pacquiao "established himself as a pay-per-view star, igniting a boxing resurgence that will continue" with the July 18 Floyd Mayweather Jr.-Juan Manuel Marquez bout and "carry through the rest of the year" (MULTICHANNEL.com, 5/13). FIRSTCUTS' Dave Larzelere noted Arum after the Pacquiao-Hatton fight predicted that it would draw between 1.6-2 million PPV buys. Now "he finds himself trying to squash the news that it actually did 850K, news that he should in fact be celebrating" (SPORTINGNEWS.com, 5/14).