Former LPGA CMO Bill Susetka Formally Retiring From The Tour

By Jon Show, Staff Writer, SportsBusiness Journal

BILL SUSETKA, whose role as CMO of the LPGA was eliminated during a restructuring earlier this year, has retired from the LPGA. Susetka had stayed on after the restructuring to consult on various initiatives, including oversight of the player’s summit held this past weekend. His former job duties were spread among LPGA staffers. LPGA VP/Tournament Marketing & Sales ERIC ALBRECHT will now oversee marketing and creative services as VP/Marketing, reporting to Commissioner CAROLYN BIVENS. The Web and television group led by Senior Dir of Television & Emerging Media SANDI HIGGS will now report to Chief Communications Officer DAVID HIGDON. Sales responsibilities went to Duramed Futures Tour CEO ZAYRA CALDERON. Susetka will serve on the Commissioner’s Advisory Council.