Quote of the Day
"I guess it's better than Pro Player and being named after an underwear company."
-- The South Florida Sun-Sentinel's Harvey Fialkov, on Dolphin Stadium being renamed Land Shark Stadiumafter the A-B beer brand(SUN-SENTINEL.com, 5/4).
Top Stories
Nike Already Activating Around LeBron's MVP The second round of the NBA Playoffs will be fully underway with the Cavaliers and newly-crowned MVP LeBron James beginning their series against the Hawks tonight. The King’s profile will undoubtedly be raised by winning the award, and LeBron is just the latest example of how the NBA’s marketing superstars deliver on the court. In Boston, the Celtics fall short against the Magic last night in the start of their series, but the league is still buzzing about the defending champ’s epic seven-game set against the Bulls that established ratings records both nationally on TNT and on the local broadcasters. The challenge for the league and its broadcast partners now is maintaining that momentum. Meanwhile, the NBA earns some good news as all 15 lending institutions approve the league’s credit facility renewal. A total of 17 teams have borrowed upward of $2B since it was established six years ago.
Caught In The Storm
Cowboys failed to get proper city inspection on recent roof work for collapsed practice facility.
Satellite In My Eyes
Merger with Liberty Entertainment allows DirecTV more flexibility to make future deals.
Hat Tricks & Treat
Offensive explosion from Ovechkin and Crosby provides excitement to match the hype.
Horse Power
Derby scores best overnight rating in 17 years on NBC; Mine That Bird's pursuit of the Triple Crown should give boost to Preakness.
Red Stripes
adidas shares plummet after company reports huge Q1 drops in profit, total income.
Creative Differences
BBDO, N.Y., resigns as NFL's lead ad agency after league moved to change status quo.
Open & Shut Case
Yankees, Mets admit considering, then rejecting, retractable roofs for new ballparks.
Back In Black
USGA releasing more tickets for U.S. Open after struggling with corporate hospitality sales.
