Does ESPN's "SportsCenter" Ad Featuring Rosenhaus Cross Line?

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ESPN recently has "summoned some dubious acts" for its "This is SportsCenter" ad campaign, and the network "lost even its flimsy grasp on fundamental, take-care journalism" in featuring Rosenhaus Sports President Drew Rosenhaus, according to Phil Mushnick of the N.Y. POST. Rosenhaus in the 30-second spot "negotiates the price" of lunch at the ESPN cafeteria for anchors Scott Van Pelt and Neil Everett. ESPN is "in the sports news business, Rosenhaus and his long list of pro football clients are newsmakers, and ESPN and Rosenhaus are now forever joined in an advertising cross-promotion, the kind of special relationship that even minimally vigilant journalists avoid." The "next 'scoop' ESPN lands connected to a Rosenhaus client becomes highly suspect." Mushnick: "Is there no one at ESPN with the authority, foresight and fundamental sense of right-from-wrong to have killed this before it advanced beyond a bad idea? Why would ESPN do this to itself? Why would it do this to its anchors? Why would its anchors allow ESPN to do this to them?" (N.Y. POST, 5/3).