Subway Garners $71,500 In Exposure Value For MSG Virtual Signage

Subway garnered a two-game, two-period exposure value of $71,500 for virtual signage during MSG Network's coverage last week of Capitals-Rangers Eastern Conference Quarterfinal Games Three and Four, according to Michigan-based research firm Joyce Julius & Associates. Superimposed Subway logos, located on the glass areas behind each goal and at center ice at MSG, appeared clear and in-focus for five minutes, 37 seconds during the third period of Game Three on April 20. During the third period of MSG's telecast of Game Four on April 22, the Subway logos appeared for seven minutes, 16 seconds. The logos not only garner on-screen time during game action, but the size and screen position of the logos enhances the Recognition Grade (RG) of the exposure compared to traditional board signs (Joyce Julius).