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SBD/Issue 154/The Back of the Book
NASCAR Sprint Cup Ratings On Fox Off 11% As All Races See Declines
Published April 29, 2009
Fox through eight NASCAR Sprint Cup Series races this year is averaging a 5.6 rating (9.307 million viewers), down 11.1% from a 6.3 rating (10.603 million viewers) for seven races last year. Ratings for last year's Auto Club 500 are included, though the race was rained out on the normal Sunday date and run on a Monday afternoon. Each Sprint Cup race this season has seen year-over-year declines, with all but the Daytona 500 and Shelby 427 seeing a double-digit drop. The chart below lists NASCAR Sprint Cup ratings through April 18, with comparisons to the same race telecasts last season (THE DAILY).
|
NASCAR SPRINT CUP SERIES RATINGS, VIEWERSHIP UPDATE
|
|||||||
|
Date
|
Start (ET)
|
Race
|
Track
|
Rating
|
Viewers (000)
|
Rat.
% +/- |
Viewers
% +/- |
|---|---|---|---|---|---|---|---|
|
2/15
|
3:42pm
|
Daytona 500 (a)
|
Daytona
|
9.2
|
15,958
|
-9.8%
|
-10.1%
|
|
2/22
|
6:21pm
|
Auto Club 500 (b)
|
Auto Club
|
6.0
|
10,206
|
---
|
---
|
|
3/1
|
4:47pm
|
Shelby 427 (c)
|
Las Vegas
|
6.5
|
11,123
|
-8.5%
|
-7.8%
|
|
3/8
|
2:19pm
|
Kobalt Tools 500
|
Atlanta
|
5.5
|
8,877
|
-14.1%
|
-16.0%
|
|
3/22
|
2:16pm
|
Food City 500
|
Bristol
|
4.5
|
7,365
|
-18.2%
|
-16.8%
|
|
3/29
|
2:16pm
|
Goody's Fast Pain Relief 500
|
Martinsville
|
4.6
|
7,373
|
-13.2%
|
-15.4%
|
|
4/5
|
2:18pm
|
Samsung 500
|
Texas
|
4.7
|
7,432
|
-13.0%
|
-13.7%
|
|
4/18
|
8:46pm
|
Subway Fresh Fit 500
|
Phoenix
|
3.6
|
5,984
|
-18.2%
|
-17.2%
|
NOTES: (a) = '09 race shortened by rain. (b) = '08 telecast ran for 178 minutes on Fox before being rained out. '08 rating listed is for Sunday rain coverage. Racing resumed that following Monday on Fox at 1:00pm ET. (c) = Previously the UAW-Dodge 500
