NBC To Focus On Super Bowl, Not Deflategate FS Indiana Offering Pacers Games On App Canadian Viewership Down For NHL ASG Golf Analyst Nobilo Joins CBS Sports John Harbaugh To Serve As SB Analyst Fire Games Moving To CSN Chicago NFL Launches Official YouTube Channel Showtime Creates All-Access College Hoops Show Media Notes Network News Shows Continue To Cover Pats
Upcoming Conferences and Events
SBD/Issue 152/Sports Media
Is Lack Of Exciting Racing Driving NASCAR Cup Ratings Down?
Published April 27, 2009
|NASCAR's '09 Ratings Down
Compared To Last Year
CAUTION FLAG: In Charlotte, David Poole wrote the economy “can be used to explain a drop in attendance and sponsorship issues, but it doesn’t explain why television ratings have been down in recent weeks.” With the ratings down for Talladega, where racing is “almost guaranteed to be compelling,” it “will at least suggest a deeper, more systematic problem for the sport” (CHARLOTTE OBSERVER, 4/26). In Alabama, Josh Moon writes Talladega “continues to dish out the best racing, the most exciting finishes and the best TV ratings.” If the “back-and-forth competition isn’t there, very few people want to watch,” and if “you need proof of that, look at the numbers for tracks like Chicagoland, Phoenix or Kansas City.” Those tracks “suffer in the ratings” because the “racing stinks” (MONTGOMERY ADVERTISER, 4/27).