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SBD/Issue 152/Sports Media
Is Lack Of Exciting Racing Driving NASCAR Cup Ratings Down?
Published April 27, 2009
|NASCAR's '09 Ratings Down
Compared To Last Year
CAUTION FLAG: In Charlotte, David Poole wrote the economy “can be used to explain a drop in attendance and sponsorship issues, but it doesn’t explain why television ratings have been down in recent weeks.” With the ratings down for Talladega, where racing is “almost guaranteed to be compelling,” it “will at least suggest a deeper, more systematic problem for the sport” (CHARLOTTE OBSERVER, 4/26). In Alabama, Josh Moon writes Talladega “continues to dish out the best racing, the most exciting finishes and the best TV ratings.” If the “back-and-forth competition isn’t there, very few people want to watch,” and if “you need proof of that, look at the numbers for tracks like Chicagoland, Phoenix or Kansas City.” Those tracks “suffer in the ratings” because the “racing stinks” (MONTGOMERY ADVERTISER, 4/27).