SBD/Issue 152/Sponsorships, Advertising & Marketing

Wells Fargo Scales Back Entertaining At Quail Hollow Tourney

Overall Corporate Sponsorship Revenue For
Quail Hollow Championship Down About 8%
Wells Fargo will receive "tickets, tent space and pro-am spots as part of its contract" with this week's PGA Tour Quail Hollow Championship, but the days of "treating clients to a private, celebrity-studded party ... are over," according to Jefferson George of the CHARLOTTE OBSERVER. Wells Fargo Senior VP & Corporate Communications Manager Mary Beth Navarro said that the bank "still has given clients tickets to the tournament." But she added clients "will be paying their own way and their own expenses." Navarro noted that Wells Fargo "has donated more television advertising time to educational assistance organizations Teach for America and the United Negro College Fund." Meanwhile, George reported attendees at the tournament "will see slightly fewer hospitality tents but a wider range of food and drink options than in past years." Tournament Exec Dir Kym Hougham said that overall corporate sponsorship revenue is down about 8%. Hougham: "We've got the same number of people, but in some cases they decided to do things differently." Charlotte-based food consultant John Sergi said that the tournament's catering company is "offering five pricing packages instead of three for corporations," and that the two new options are "lower priced ... allowing companies to reduce their bar service -- from liquor to beer and wine, for example -- or even offer only soft drinks." Sergi noted that "nobody asked specifically for nonalcoholic options." Sergi: "This year it seemed like the proper climate. We do not have a static view of what we put out there." George noted as of Friday night, the Overlook Club premium ticket package, which is "geared to small and medium-sized companies" and costs $2,250 a ticket, was the only such package to have sold out for the tournament (CHARLOTTE OBSERVER, 4/25).

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