SBD/Issue 152/Leagues & Governing Bodies

Stern Projects Slight Increase In Revenue For NBA This Season

Stern Says NBA On Pace To Have
Third-Highest Attendance In History
NBA Commissioner David Stern said that the league's revenue is "up just slightly this year," according to Bill Eichenberger of SPORTINGNEWS.com. Stern added, "Our attendance maintained its pace of last year. We are on pace to have our third-highest attendance in history." However, Stern said, "We're projecting that our revenues will be down slightly next year because a number of our teams have cut [ticket] prices." Stern also said there is a "real possibility" of having an NBA team based in Europe, but added, "We need owners with very deep pockets." Meanwhile, Stern said the public image of the NBA is not the "highest, but it is considerably up from what its lowest was, which was following" the Pacers-Pistons brawl in '04 (SPORTINGNEWS.com, 4/25). Stern said that the NBA was projecting the slight increase in league revenues "thanks largely in part to television contracts and luxury-seating sales." Stern also said that "in the future, the league will search for a window between the NFL's postseason events to hold its NBA All-Star Game, even if it means moving" it earlier in the season (PHILADELPHIA DAILY NEWS, 4/25).

SECURITY DETAILS: YAHOO SPORTS' Adrian Wojnarowski wrote with "bad series and irrelevant franchises conspiring for a sluggish start" to the NBA playoffs, Stern needs the Bulls-Celtics series to "go the distance." But the death threats against Celtics G Tony Allen are "real and a concern." The NBA heightened security for Allen following the threats, and it "was an embarrassing episode for the Celtics and the NBA." Stern at Thursday's Celtics-Bulls game at United Center was walking around "with his security force watching the back of Allen for who-knows-why," and his teammates are "made to pay with suffocating security presence the rest of the weekend." The situation has the NBA and the Celtics a "little uneasy, and a little embarrassed" (SPORTS.YAHOO.com, 4/24).

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