SBD/Issue 152/Franchises

49ers Unveil New Uniforms For '09 Season During Draft Party

49ers' Moran Norris (l), Former Player
Rathman Help Unveil New Uniforms
The 49ers Saturday during their annual NFL Draft party unveiled new uniforms for the '09 season. The home jerseys are red with solid white numbers and lettering, while the road jerseys are white with solid red numbers and lettering. Numbers on the jerseys were moved to the top of the shoulder instead of on the side. The logo remains the same, with the only difference being the color change to red (49ers). In S.F., John Crumpacker wrote the 49ers revealed the new uniforms in a "loud and dark ceremony that paid homage to the past while promising a better future." The 49ers this season "will be outfitted in cherry red jerseys similar to those worn by championship San Francisco teams in the late 1980's, with the difference coming in modern mesh material that breathes and moves with the players." 49ers VP/Marketing Michael Williams said, "This was two years in the making. We wanted to make sure we went through painstaking details to get it right." Williams said that the team "consulted with focus groups comprised of fans along with NFL officials and current and former players before settling on the new uniform design" (S.F. CHRONICLE, 4/26). In Sacramento, Matthew Barrows wrote the new uniforms "aren't exact replicas" (SACRAMENTO BEE, 4/26).

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