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SBD/Issue 150/Sports Media
Taking Flight: SNY Signs Multi-Year Extension With Jets
Published April 23, 2009
SportsNet N.Y. has signed a multi-year deal to extend its exclusive partnership with the Jets that goes into effect Saturday during the NFL Draft, when the RSN will have draft-room access and live contributions from Jets GM Mike Tannenbaum and coach Rex Ryan on "Jets Nation: Draft Day 09." The deal will see SNY continue to telecast "Jets Post Game Live," as the team is affording the RSN priority locker-room access, including Ryan's closed-door address to the team. The deal also gives SNY the right to distribute content via SNY.tv, subject to NFL guidelines. "The Jets have been a cornerstone of SNY's programming since the network's launch, and we're excited that together, we continue to find new ways to take our viewers further behind-the-scenes and closer to the action," said SNY President Steve Raab.