World Cup's Overnight Rating Tops '99 Final NBC Generally Praised For NASCAR Coverage Turner Sports Reinstates Greg Anthony Expectations High For NASCAR On NBC Female Audience Strong For World Cup ESPN Denies Wanting To Dial Down Olbermann IndyCar Gets Best Cable Audience In Years Xfinity Series Audience Lower On Fox Sports U.S.-Germany Sets Fox Soccer Record Media Notes
SBD/Issue 150/Sports Media
Taking Flight: SNY Signs Multi-Year Extension With Jets
Published April 23, 2009
SportsNet N.Y. has signed a multi-year deal to extend its exclusive partnership with the Jets that goes into effect Saturday during the NFL Draft, when the RSN will have draft-room access and live contributions from Jets GM Mike Tannenbaum and coach Rex Ryan on "Jets Nation: Draft Day 09." The deal will see SNY continue to telecast "Jets Post Game Live," as the team is affording the RSN priority locker-room access, including Ryan's closed-door address to the team. The deal also gives SNY the right to distribute content via SNY.tv, subject to NFL guidelines. "The Jets have been a cornerstone of SNY's programming since the network's launch, and we're excited that together, we continue to find new ways to take our viewers further behind-the-scenes and closer to the action," said SNY President Steve Raab.