SBD/Issue 150/Sports Media

Chirp Away: Sports Media Ventures Launches Will Follow More
Than 130 Athletes' Tweeting
L.A.-based Sports Media Ventures, the outfit behind startup site SportsFan Live, this week has launched, a real-time aggregation of more than 130 athlete-penned Twitter feeds, including those written by cyclist Lance Armstrong, Magic C Dwight Howard, Cavaliers F LeBron James, Olympic swimmer Michael Phelps and tennis player Serena Williams. The site has begun to generate revenue through direct display ad sales, in part through buys in combination with SportsFan Live, with some ads serving to complement the venture in the short run. SportsFan Live Founder David Katz said, “I like to call this the best reality show not being televised. Twitter obviously has made a huge run-up in popularity in the last couple of months, but this is something we’ve been working on since last year. But we’re now at a point where Twitter has become very compelling, and we’re able to pair up this content with some really unique opportunities with regard to sponsorship.” The outfit joins a fast-growing collection of sites performing some type of sports-related Twitter aggregation, including Octagon’s and Katz said a key part of the effort around is authenticating the individual feeds. “There’s definitely a process there, and it can get very intensive, but that’s obviously critical to what this is about,” he said.

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