SBD/Issue 150/Sports Media
CBC NHL Playoffs Viewership Down Due To One Less Canadian Team
Published April 23, 2009
|TSN Playoff Viewership Up 19% Thanks In
Large Part To Flames-Blackhawks Series
FULL STEAM AHEAD: Versus President Jamie Davis Tuesday noted the network this season posted its highest-ever NHL regular-season ratings, and the net's playoff ratings are "blowing away" the regular-season figures. Davis: "People might say there’s a recession out there, but there's not in television ratings for hockey because our first week in the playoffs right now, our total viewership is up 50% over last year, the household rating up over 33% and in the key male demos -- men 18-49 -- are up 40% and men 25-54 up over 50%." Meanwhile, Davis said the net's pre-, intermission and post-game programming seeks to build enthusiasm for hockey and "promote it heavily," but he added, "Having the key markets and the teams playing well is also helping" ("NHL Live!" NHL Network, 4/21).
RATINGS NOTES: The Bruins' four game sweep of the Canadiens in the first round of the Stanley Cup playoffs earned a 9.2 average local rating (221,000 HHs), making it the highest-rated playoff series in NESN’s 25 year history. NESN’s previous record rating for a Bruins playoff series was an 8.4 local rating for the '04 Eastern Conference Quarterfinal series against the Canadiens, which went seven games (NESN)....FS Detroit earned a 12.0 local rating for Tuesday's Red Wings-Blue Jackets Western Conference Quarterfinal Game Three, marking the highest-rated Red Wings telecast on the net since the '04 playoffs. The net is averaging a 10.4 rating for the series (FSN)....CSN Philadelphia posted a 5.2 local rating for Tuesday's Penguins-Flyers Eastern Conference Quarterfinal Game Four, up 13% over the net's coverage of Game Two (CSN)....MSG Network earned a 2.72 local rating for Monday's Capitals-Rangers Eastern Conference Quarterfinal Game Three, the net's highest-rated Rangers game since April '97 (NEWSDAY.com, 4/21).
Tonight's Sharks-Ducks Game Four Blacked Out
For Many San Diego Hockey Fans
STREAMING EFFECT: PAID CONTENT's Staci Kramer reported the NHL, using a "mix of database and contextual marketing," has been able to "boost playoff orders of NHL GameCenter Live" by 50%, including a revenue increase of 120%. The NHL through the first five days of the playoffs earned $100,000 for the service, compared to $40,000 during the same period last year (PAIDCONTENT.org, 4/22).