SBD/Issue 150/Sponsorships, Advertising & Marketing

Marketplace Roundup

UA Will Title Sponsor All 25 Of Cal
Ripken Jr.'s Youth Baseball Tournaments
Under Armour (UA) and Ripken Baseball yesterday formally unveiled a five-year partnership that makes UA the official uniform provider for Ripken Baseball. Under the deal, the Single-A New York-Penn League Aberdeen IronBirds will become the "first professional baseball team outfitted" by UA. The deal also makes UA the title sponsor of all 25 Ripken youth baseball tournaments, attended by a combined 35,000 young players (BIZJOURNALS.com, 4/22). Baseball HOFer Cal Ripken said Ripken Baseball's youth teams "will be a 'feedback arm'" for UA's "research and development" (Baltimore SUN, 4/23).

LAX APPEAL: A-B InBev and Major League Lacrosse (MLL) have agreed to a two-year extension of their deal in which Bud Light will continue as the exclusive alcohol beverage and non-alcohol malt beverage of the MLL, its six teams, the MLL All-Star Game and postseason. Bud Light also will remain the title sponsor of the All-Star Game's skills competition, as well as the Bud Light regular-season and postseason MVP awards (MLL).

SMELLING LIKE A ROSE: The NBA yesterday began selling at NBAStore.com its official adidas T-shirt commemorating Bulls G Derrick Rose for the '08-09 Rookie of the Year Award. In conjunction with the announcement, T-Mobile, which sponsors the award, is donating $60,000 to various youth communities in Phoenix as part of the T-Mobile Rookie program. Phoenix hosted the NBA All-Star Game in February (THE DAILY).

PANNING FOR GOLD: Cash4Gold has signed a deal with the Bucks that designates it as the team's "No.1 gold buyer." The deal includes Bradley Center signage and radio spots during Bucks broadcasts. Cash4Gold CEO Jeff Aronson said that the partnership was a multi-year deal, though team VP/Business Operations John Steinmiller said it only goes through "at least next year" (JSONLINE.com, 4/22).

BIG DISCOUNT: In K.C., Randy Covitz reported NASCAR Camping World Truck Series team Billy Ballew Motorsports is "making a one-time offer, good only" for Saturday's O'Reilly 250 at Kansas Speedway, in which full sponsorship of the team's No. 15 truck, "which normally would cost $150,000, is available for just $25,000." The sponsorship "would also include an associate sponsorship" on the No. 51 truck, in which driver Kyle Busch has won two of the last three Truck Series races (K.C. STAR, 4/22).

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