SBD/Issue 150/Sponsorships, Advertising & Marketing

Dustin Pedroia To Appear In Dunkin' Donuts' Latest Ad Campaign

Pedroia The Latest Boston-Area Sports
Celeb To Star Dunkin' Donuts Campaign
Dunkin' Donuts yesterday announced that Red Sox 2B Dustin Pedroia will star in its new ad campaign around the brand's "Turbo Boost" promotion. In a new ad titled, "Dustin and Goliath," Pedroia battles a pinstriped giant on a biblical baseball field. Other Boston-area sports figures who have worked with Dunkin’ Donuts in the past include Red Sox P Jonathan Papelbon, former MLBer Curt Schilling and Patriots QB Tom Brady and LB Tedy Bruschi. The ad was created by Hill Holliday, Boston, and debuted yesterday (Dunkin' Donuts). NESN featured a behind-the-scenes look at the filming of the ad during the first game of yesterday's Twins-Red Sox doubleheader (THE DAILY). The BOSTON HERALD reports Fenway Park "will host the Dunkin' Donuts Red Sox Turbo Shot Coffee Break tomorrow." Boston-area contest winners "will get to have breakfast featuring Dunkin' Donuts menu items at Fenway Park's State Street Pavilion with Pedroia and Red Sox manager Terry Francona." NESN's Tom Caron "will moderate a question-and-answer session with Pedroia and Francona." Afterwards, winners "will get a private tour of Fenway Park" (BOSTON HERALD, 4/23).

Return to top
Video Powered By - Castfire CMS Powered By - Sitecore

Report a Bug