NFL Clears Players In PED Investigation Valero Alamo Bowl Extends With Big 12, Pac-12 Chris Kirk Signs Endorsement Deal With Randrr UCLA Health To Sponsor Lakers' Practice Facility Buffalo Wild Wings Renews NCAA Partnership Roger Curtis Leaving Michigan Int'l Speedway Adidas Chair Hainer Talks Upcoming Retirement Nebraska Cuts Club Memberships For Employees Arthur Ashe Stadium's New Roof Blocking Out Sun Former NFLer Looks To Supreme Court In Appeal
SBD/Issue 150/Sponsorships, Advertising & Marketing
Brand Integration Continues On NBA Telecasts; Is It Too Much?
Published April 23, 2009
|Barkley Touts Fox' "X-Men Origins:
Wolverine" In Promo For "Inside The NBA"
ADVERTISING HOLDING STEADY: MEDIA LIFE MAGAZINE's Kevin Downey reported NBA advertisers through February spent $125M on games, down slightly from $128M a year ago, a "decent showing considering the major cutbacks by domestic automakers." And for the postseason, analysts and media buyers "expect enough demand from other categories to offset the cuts by Detroit." Horizon Media VP & Dir of National Television David Campanelli: "I've been hearing they'll be flat -- similar dollars coming off a very strong year last year." Downey noted ad demand "had been good despite the economy largely because advertisers are feeling good about the game." Sports Business Group President David Carter: "You have the opportunity for big-market teams to make a strong run and major players like [Cavaliers F LeBron James against Lakers G Kobe Bryant] in the finals." Downey noted there also is a "prevailing sense that because of the economy people are staying home to watch games on TV, rather than paying for out-of-home entertainment" (MEDIALIFEMAGAZINE.com, 4/21).