SBD/Issue 150/Franchises

Jaguars Unveil New Uniforms With Modern Flair, Classic Look

Writer Notes New Jaguars Uniforms
Feature A More Streamlined Look
The Jaguars yesterday unveiled new uniforms, and Owner Wayne Weaver said they have a "little bit of a modern flair but still a classic look," according to Michael Wright of the FLORIDA TIMES-UNION. The Jaguars have worn "at least six uniform combinations over the years, in addition to using eight variations of the team's logo," but the team this season "will stick to two primary looks." The Jaguars will wear "teal jerseys with white pants for home games -- depending on the home team's uniform choice -- and white jerseys with black pants for away games." Weaver: "No longer will there be a question about who we are, what our identity is. We felt one of the things we should do after 15 years in the NFL (is) we should establish a more permanent identity." Wright notes the new uniforms "feature a more streamlined look, minus the Jaguars logos that once adorned each sleeve." The numbers and letters "appear to be in a more modern font, and there isn't gold coloring" on the jerseys. The most "radical change is in the helmets, which will now be painted with what's called a Spectra-Flair bright silver pigment that produces a rainbow-like effect, allowing the helmets to change colors, depending on the angle of the light hitting them" (FLORIDA TIMES-UNION, 4/23). The Jaguars yesterday also announced that the team's "teal-tongued cat head" logo would now be its "main logo identity" (, 4/22).

NICE DECISION: In Jacksonville, Matt Soergel writes the uniforms are "certainly cleaner than those busy old ones, accomplished largely by banishing the color gold to where it belongs: The iconic snarling Jaguar head." Some observers "will complain that it's boring, but what's undeniable is that the new look is crisper and more elegant." Soergel: "Another wise move: It's teal jerseys and white pants for home games, a classic Jaguar combination." Soergel notes the all-black uniforms that "showed up a few times the last few years are gone." Weaver "flatly ruled them out" (FLORIDA TIMES-UNION, 4/23). Jaguars coach Jack Del Rio said of the new uniforms, “A real clean look, something that we do think will have a timeless-ness about it. ... We’re going to have a freshness about us” (“NFL Total Access,” NFL Network, 4/23).

LIONS DEN: In Detroit, Jamie Samuelsen wrote of the new Lions logo and uniforms, "If the goal is [to] dramatically alter the model, I don't see much alteration. I hope the goal was just to tweak things because if they were looking to overhaul the look and feel of the team, they failed." Samuelsen added, "I just never had an issue with the Lions logo. I tend to be boring when it comes to sports teams, but I'm just not a big fan of change. ... My reaction to the Lions logo? A bit of a yawn" (, 4/22).

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