MMF: Autosports And The Fan Experience MMF: Ways To Attract A New Audience MMF: NHRA Seen As More Of A Business Now MMF: Compelling Digital Content A Necessity MMF: IndyCar Eyeing New Territories MMF: Daytona Rising Key To Drawing More Fans MMF: Johnson Reflects On Early Days Of His Brand SB XLVIII To Be Most Expensive Ever Attendance Drops For Bills In Toronto Series Homeowners Look To Cash In On Super Bowl
SBD/Issue 150/Events & Attractions
MLB Announces Promos, Events Around All-Star Game In St. Louis
Published April 23, 2009
HIP HIP, JORGE: Yankees C Jorge Posada, his wife and People magazine Managing Editor Larry Hackett appeared on NBC’s “Today” this morning to promote the “All-Stars Among Us” campaign. Hackett said, “You’re taking two great American traditions -- People magazine and obviously (MLB) and the All-Star Game -- and we decided what a great way to have folks vote on who they think are the great heroes in their neighborhood.” Posada's son suffers from craniosynostosis, and Posada said he created his self-named foundation charity the fight the condition. Posada: “We have helped a lot of kids with the same condition” (“Today,” NBC, 4/23).