Sunoco Debuts "Essence Of Racing" Campaign Executive Transactions Isiah Thomas Expected Backlash Over Hiring FanDuel Brings On Most Of Zynga Sports Team Georgia Approves Increased Athletic Budget Kentucky Adding Ribbon Boards At Rupp IndyCar Ponders How To Attract Fans Long Term Jeff Gordon Hired As Full-Time Analyst For Fox Danica's Sponsorship Status To Be Telling For NASCAR Classified Advertisements
SBD/Issue 150/Events & AttractionsPrint All
HIP HIP, JORGE: Yankees C Jorge Posada, his wife and People magazine Managing Editor Larry Hackett appeared on NBC’s “Today” this morning to promote the “All-Stars Among Us” campaign. Hackett said, “You’re taking two great American traditions -- People magazine and obviously (MLB) and the All-Star Game -- and we decided what a great way to have folks vote on who they think are the great heroes in their neighborhood.” Posada's son suffers from craniosynostosis, and Posada said he created his self-named foundation charity the fight the condition. Posada: “We have helped a lot of kids with the same condition” (“Today,” NBC, 4/23).