SBD / Issue 149 / AP The Licensing Agent For NFL Images

SBD/Issue 149/Sports Media

NFL Names AP As Exclusive Licensing Agent For Still Images

Published April 22, 2009

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By John Ourand, Staff Writer

The NFL picked The Associated Press to be the exclusive worldwide licensing agent for the league's still images. The deal, announced today, essentially allows the AP to sell its own NFL images for commercial use. Until now, the AP had used its NFL images only for editorial purposes. The deal also covers historical images from the AP's archive.

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