Quote of the Day
"It shows we are a proven value to sponsors, especially in times when it could be an easy out for them to say 'the economy.'”
-- New Orleans Bowl Exec Dir Billy Ferrante, on R&L Carriers renewing its title sponsorship of the game for three years(TIMES-PICAYUNE, 4/21).
Top Stories

Blue Jackets Prep For First Home Playoff Game After waiting nine years, the city of Columbus will finally host its first NHL playoff game tonight, as the Blue Jackets play the Red Wings at Nationwide Arena. While ticket sales in recent years have fallen for the Blue Jackets, their success this season re-energizes Columbus fans, who snatch up all available playoff tickets within 25 minutes. Sponsors also are getting in on the action, partnering for various playoff-themed promotions. The buzz for the NHL Playoffs extends well beyond Columbus, as NBC sees Sunday's Penguins-Flyers game become the net's second-highest rated game this season. Meanwhile, some NHL officials and players voice support for a more stringent drug-testing policy.
Calls To The Bullpen
Ricketts reportedly looking to add investors in effort to complete financing for Cubs deal.
Dropping A Shot
LPGA loses yet another tourney, as Corning opts not to renew its entitlement of New York event.
Time To Smell The Roses?
Magna's bankruptcy troubles could force Breeders' Cup to ditch Santa Anita for Churchill.
Here We Go Again
Retired NFLer Parrish intimates former players will file another videogame licensing suit.
Long-Term Memory
Red Sox channel historic moments for new ad effort -- is it a sign of slow ticket sales?
Change Of Pace
Sports Illustrated moving sections around magazine in effort to maintain fresh look.
Formation Change
Lions hope new logo, uniforms will assist organization's comprehensive rebranding.
Running Wild
Marlins President David Samson, Celtics boss Wyc Grousbeck complete Boston Marathon.





