Pepsi-Sponsored Yankee Ticket Giveaway In N.Y. Creates Chaos

A Pepsi-sponsored Yankee ticket giveaway in Times Square "turned into a fizzy mess Thursday when organizers suddenly threw fans -- some of whom had been waiting since dawn -- some curveballs," according to Armaghan & Siemaszko of the N.Y. DAILY NEWS. Instead of the "250 pairs of promised tickets" for Thursday's home opener at the new Yankee Stadium, Pepsi officials "showed up with just 100 sets -- most for a game in June." Also, while the event was advertised to include a meet-and-greet with Baseball HOFer Goose Gossage, organizers "had him step out of a limo and wave" before driving away. It got "so chaotic at one point -- with angry fans pushing and shoving, yelling 'Pepsi sucks!,' and pouring their Pepsis into the street -- extra cops were called in to calm things down." Pepsi PR Manager Nicole Bradley said that a "dozen pairs of tickets were for [Thursday's] game but blamed the overall ticket shortage on an 'internal miscommunication.'" Bradley: "It had nothing to do with the Yankees" (NYDAILYNEWS.com, 4/16).