SBD/Issue 145/The Back of the Book

No Pin Action: PBA Tour Ratings, Audience Figures Even From '07-08

The '08-09 Lumber Liquidators PBA Tour on ESPN averaged a 0.8 cable rating, flat from last season. The Tour was also relatively steady in audience numbers, as HHs were up 0.5% and viewership was up 1.2%. This year's most-viewed telecast was the Bayer Earl Anthony Medford Classic on January 18, which drew 1.4 million viewers, up 56.6% from the same tournament telecast a year ago. Last year's most-viewed telecast was the Dick Weber Open, which drew 1.7 million viewers, while this year's iteration drew 1.2 million TV viewers. This season also saw some changes in scheduling, with the points season beginning with a major in the PBA World Championship in October, which drew 687,000 viewers, down 25.8% from 926,000 last year, when the tournament aired in March. The schedule shakeup also included the USBC Masters' move to February, where it drew 1.2 million viewers this season, up 82.5% from 652,000 viewers last season when it aired at the beginning of the season. The chart below lists a five-year trend of ratings, HHs and viewership for the Lumber Liquidators PBA Tour on ESPN, as well as a tournament-by-tournament breakdown from this past season.

LUMBER LIQUIDATORS PBA TOUR RATINGS TREND ON ESPN
Season
Telecasts
Cable Rating
HHs (000)
Viewers (000)
'08-09
21
0.8
749
912
'07-08
21
0.8
745
901
'06-07
21
0.8
710
n/a
'05-06
20
0.8
698
n/a
'04-05
20
0.9
817
n/a
Date
Tournament
Location
Cable Ratings
HHs (000)
Viewers (000)
10/19
Chris Paul Celebrity Invitational* Winston-Salem, NC
0.5
475
566
10/26
PBA World Championship Wichita, KS
0.6
592
687
11/2
Pepsi Viper Championship Omaha, NE
0.6
571
678
11/9
Lake County Indiana Golden Anniversary Championship Hammond, IN
0.6
577
637
11/16
Chameleon Championship Taylor, MI
0.6
556
619
11/23
Ultimate Scoring Championship* Taylor, MI
0.6
567
671
11/30
Carmen Salvino Scorpion Championship Vernon Hills, IL
0.6
573
681
12/7
Cheetah Championship Cheektowaga, NY
0.6
627
749
12/14
Lumber Liquidators Shark Championship Baltimore, MD
0.8
756
891
1/11
National Bowling Stadium Championship Reno, NV
0.8
741
905
1/18
Bayer Earl Anthony Medford Classic Medford, OR
1.1
1,088
1,378
1/25
H&R Block Tournament of Champions Las Vegas, NV
1.0
981
1,207
2/1
Don & Paula Carter Mixed Doubles Championship* Reno, NV
0.9
912
1,211
2/8
Denny's Dick Weber Open Fountain Valley, CA
0.9
877
1,171
2/15
USBC Masters Las Vegas, NV
1.0
983
1,190
2/22
Geico Plastic Ball Championship Wheat Ridge, CO
1.0
974
1,312
3/1
Etonic Marathon Championship Indianapolis, IN
0.9
878
1,040
3/8
Don Johnson Buckeye State Eliminator Columbus, OH
1.0
961
1,143
3/22
GoRVing Match Play Championship Norwich, CT
0.7
684
829
3/29
The Bowling Foundation Long Island Classic West Babylon, NY
0.7
732
914
4/5
Lumber Liquidators U.S. Open North Brunswick, NJ
0.7
700
802
NOTE: * = taped
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