SBD/Issue 145/Sports Industrialists

FanHouse Continues Push By Hiring Nine More Acclaimed Writers

AOL’s FanHouse.com has hired another batch of nine writers for the sports site, continuing a dramatic wave of editorial hiring over the past several months. Less than a month after adding seven prominent writers, the latest collection of talent to join FanHouse.com includes former Atlanta Constitution columnist TERENCE MOORE, who will write columns, and former Dallas Morning News football writer CALVIN WATKINS, who will cover NFL and MLB. Former Seattle Post-Intelligencer and MLB.com writer GARY WASHBURN will cover college sports, NBA and MLB;  S.F. Chronicle baseball writer SUSAN SLUSSER will cover the NHL; former Orlando Sentinel basketball writer TIM POVTAK will cover the NBA; and former Washington Post soccer writer BRIAN STRAUS will cover soccer. Florida-based journalist and author JIM HENRY, former Houston Chronicle writer TERRANCE HARRIS and former CBSSports.com columnist and author CLAY TRAVIS will also cover college sports. The new hires, which supplement the addition of columnists JAY MARIOTTI, LISA OLSON and KEVIN BLACKISTONE in January, will be a mix of full-time, contract-based and freelance additions. Slusser, for example, will keep her role at the Chronicle. FanHouse.com now boasts more than 50 writers, columnists and bloggers on its roster as it seeks to forge a new position in the sports online content marketplace.

PART OF LARGER PLAN: AOL Senior VP MARTY MOE said, “Our aim is to assemble the leading team of sports journalists in the country, and I believe we are well on our way. We want to be among the blue-chip brands out there, and we still see a great future for high-quality content. There’s obviously a sea change going on in terms of what’s happening with traditional media and business models therein. But we’re all about building a sustainable and scalable platform going forward that will support this kind of high-quality content.”

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